SME Acquires
Garrard and Loricraft
But in many ways, the most interesting part of the announcement is the lowest key. Alongside the Garrard name, SME has also acquired Loricraft, for many years the sole authorized service agent for the Garrard 301 and 401 tables. But thats not the most significant thing that Terry Sullivan of Loricraft and his team bring to the table. Yes, those years of experience will prove invaluable when it comes to servicing the installed base of older models, offering reassuring continuity, while the Loricraft record-cleaning machines also enjoy an excellent reputation. But is that really why SME acquired the Garrard name -- just to keep it alive? No, I suspect that the real jewel in this particular crown is the 501, Loricrafts beautifully engineered and thoroughly modern take on the Garrard idler-drive of old. Take a precision light-engineering company like SME, for whom tonearm production always sat alongside OEM, aerospace and other engineering projects, and add an established idler-drive turntable design and the prospects are enticing. Where Loricraft had to manufacture the entire 501 externally, an expensive option they were (in retrospect) poorly placed to finance, one suspects that SME has capacity to spare, making a high-end Garrard/SME pairing a very real possibility, as well as the opportunity to develop more-affordable idler-drive designs to sit below it. Of course, there are no guarantees, but the possibilities are definitely fascinating. |
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