Hong Kong Audio Visual Show 2012
Standing room only!
One huge difference between shows in China
or Hong Kong (or Japan) and in the West is the role of the press. Rather than simple
passive observers or commentators, they act as presenters, with scheduled demonstrations
of the show systems, over and above what the manufacturer might be doing. As the show
organizers, Audio Technique magazine was heavily engaged, with many of their
reviewers "working" the rooms around the show, amidst massive public interest.
The pictures will give you some idea. Above,
visitors in the Jadis room grab space early, in anticipation of the arrival of Audio
Technique editor, Lincoln Cheng. The picture below shows you why. This was taken
outside the room once the presentation got underway; there was no way anybody
else was getting in!
As you can see, these presentations are
hugely popular, giving the public a chance to get up close and personal, sonically
speaking (and physically too, given how crowded the room is) with the personalities behind
the names they read in print. This particular demonstration featured the Wilson Alexandria
XLF speakers and Boulder electronics, and despite the huge room, Lincoln was operating in
a few feet of free space between the speakers. The musical experience might be open to
question, but that it was an experience is beyond doubt. Im not sure well be
seeing John Atkinson in presentation mode at CES anytime soon (although the notion of
Jonathan Valin doing the dog & pony show for Magico is much easier to imagine).
Meanwhile, down in the main exhibition hall,
the crowds queued literally around the block to get into the Miro Sound and Vision
demonstrations. This picture was taken mid-afternoon on Sunday, by which time most US
shows would be winding down. |